(by Madiha Ishtiaque)
Gearing the demand of today’s media savvy women folks, the ho-humness of morning shows revving up phenomenally seem exciting to some and a torment to the others. Glutted with hosting talent; a rare art of jabbering to sicken, possessed by the wanna-be-young, married women, oozing forced sensuality to play the prototypes of the next generation of modern Pakistani women. Of course the ladies at home can relate to these ladies of leisure, embodying the Victorian ideals of women of being pretty, shallow and vain.
Watch out for who’s hosting! - Former actresses, models and some non-practicing professionals as well, having plentiful time out of their boringly free routines, not to forget the spark of talent formerly practiced on their husbands and in laws, now showcasing and selling it on screen. And why not? These women have precisely made their way to the heart of the larger audience, who find them no less than idols of womanhood to be worshiped and followed.
What’s the format of these format shows? The same old “khichdi recipe”, from daily exercise lessons to grilling big name stars, to astrologers and tarot readers telling fortunes and misfortunes, and celebrities unraveling social issues like how I make my maid work and how annoying they are at times. Not all of it is scrap of course, there was a time when focus was more on thought-provoking and informative discussion. However times have changed and now incessant, mindless talking is more in vogue than anything else, not that there are still some slips of meaningful info, and programs that target quality – but who wants them anyways!
A few days back, heard a popular host questioning a very senior and successful artist – “kia aap ko bachpun se painting ka shauq tha? Entertaining it was for me, must have shot a few pecks of adrenaline in his system. Don’t be misled about the effort it takes to produce these shows. A crop of directors, a couple of research writers, most importantly a team of make-up artist and dress designers work tirelessly to make them happen. Moreover, it consumes a lot out of a host, to brim with phony exuberance on an anorexic face, takes layers of foundation cakes for that youthful look and trust me a lot of energy for that awkward, nonstop limb movement. And then comes out the final, finished product – our run-after morning shows.
So, what’s the wait? If you are married women with a virgin intellect, a knack at rattling until eternity without a trace of tiredness, and a nervous disorder causing uncontrolled limb movement, you have all the right qualifications needed to make out a bang in this frill career path.
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